Social Media Marketing

It has been suggested that social media can be used by marketing strategists in a business to consumer (B2C) context but is inappropriate in terms of business 2 businesses (B2B) relationship building

Social media also known as “user generated communication” (Mangold & Faulds 2009) has emerged and transformed the business world in many forms. Social media has been a big tool in helping create different platforms/channels used by many and is increasing by the year. In particular, this article discusses the difference between Business to Consumer (B2C)…